"LOUSY" T-Shirt length sprawls out to a massive 12 feet.
This outcome is focused on the classic tourist T-shirt “I went to London and all I got was this "LOUSY" T-shirt”. The concept is based on the idea that the overall theme of ‘labels’ is very concept-driven and I went through this sort of safari of ideals on labels and that all I got from it was this Lousy T-shirt. The text of the T-shirt is based on my artist's statement.
This outcome is focused on the classic tourist T-shirt “I went to London and all I got was this "LOUSY" T-shirt”. The concept is based on the idea that the overall theme of ‘labels’ is very concept-driven and I went through this sort of safari of ideals on labels and that all I got from it was this Lousy T-shirt. The text of the T-shirt is based on my artist's statement.
The typography follows the same marks that Virgil Abloh uses in his work:
Helvetica Bold
All caps
Kerning of 55pt
Use of Primes as quotation marks.
All caps
Kerning of 55pt
Use of Primes as quotation marks.
The end line “BUT ALL I GOT WAS THIS "LOUSY" T-SHIRT”, "LOUSY" using the same typographic marks as Virgil Abloh to create irony.
As to create something that originally had a function and twisting, distorting and stretching it until it loses its function, creates a dialogue on the matter of questioning excess.
The end line “BUT ALL I GOT WAS THIS "LOUSY" T-SHIRT”, "LOUSY" using the same typographic marks as Virgil Abloh to create irony.